Celebrating the Filipino Spirit

Literally, Tanduay is a distilled spirit that is truly Filipino - made by Filipinos using the best Filipino sugar cane. The Filipino spirit as referring to inherent Filipino characteristics that have made us what we are today. These include our spirit of honor and tradition; our spirit of bravery, resiliency and dedication; our respect for elders and family values.

Tanduay has been a fixture in the Filipino's celebration of life - in momentous grand or simple gatherings among friends or even when one simply savors the joy of being alive.

Foremost in any special corporate celebration is the creation of a logo and theme that capture the spirit of the celebration. In October 2003, the final design of the logo and the theme was approved and institutionalized. Henceforth, all Tanduay forms, documents and promotional items should bear this logo/theme.

Tagay

Design of the calendar started in July 2003. The final design of the calendar pays tribute to the native Filipino drinks like tuba, lambanog, basi, etc. which served as the foundation for the development of local Filipino liquors like Tanduay. more

On March 10, 2003, we requested the Philippine Postal Corporation to issue special stamps that will commemorate our 150 year anniversary. The Philpost approved our request on June 6, 2003 and was formalized in a Memorandum of Agreement on July 15, 2003 between Dr. Lucio C. Tan and Gen. (ret.) Diomedio Villanueva, Postmaster General. The special stamps were issued starting on January 22, 2004. The stamp featured a circa 1950 photo of Tanduay's ageing and compounding section. These stamps are considered as collectors items.

We applied with the Land Transportation Office (LTO) for the issuance of special car plates on July 8, 2003. This was approved by the LTO in July 16, 2003 and confirmed by the Secretary of the Department of Transportation and Communication on August 1, 2003. This car plate is to be issued on a limited basis only and shall be valid until December 18, 2004.